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The ROI of Belonging—How Communities Drive Business Growth | Community ROI with Carrie Melissa Jones

In this episode, we discussed nuances of creating measurable outcomes for community initiatives, aligning them with organizational objectives as a driver for community success and business impact 🚀

"Belonging isn’t just a community goal—it’s a business driver. When members feel they belong, they stay, contribute, and help the organization thrive."

"Every organization needs to ask: Why are we investing in the community? The clearer that answer, the easier it is to align community goals with business outcomes."

"Communities create value by fostering connection, but they deliver business impact when those connections are nurtured strategically."

"The health of a community—its vibrancy, satisfaction, and engagement—directly translates to business metrics like retention and revenue growth."

"Community builders aren’t just creating spaces for members; they’re embedding community thinking across the organization to make it more resilient."

From this episode, you'll know:

👉 Actionable steps to connect community goals with business objectives.

👉 How to foster belonging in communities to boost engagement and revenue.

👉 Strategies for aligning community metrics with diverse organizational priorities.

👉 Insights on measuring community impact across different teams.

👉 Role of internal advocacy in spreading community thinking across teams and leadership.

Choose the best platform to listen to this episode:

listen-on-spotify-button - Latino USA

Connect with Carrie and Yurii here:

https://www.linkedin.com/in/carriemelissajones/

https://www.linkedin.com/in/yurii-lazaruk-community-consultant/

And check if you are subscribed here 😉👇