"A community’s true value lies in aligning its goals with the business objectives that matter most—whether it’s customer retention, support cost reduction, or product engagement."
"The worst mistake a community builder can make is setting goals in isolation. It’s crucial to tie community efforts to what the business already prioritizes."
"When you focus on measurable outcomes, like increasing newcomer retention by 15%, community efforts translate directly into business growth."
"Community goals should always deliver unique, useful value to the business. It’s about finding what the community can do that no other department is already covering."
From this episode, you'll know:
👉 Why defining specific, measurable community goals is crucial for business success.
👉 How to align community objectives with overarching business goals.
👉 Difference between community goals and member objectives (specific member actions).
👉 How a community helps to improve customer onboarding, product engagement, and reduce churn.
👉 How to prioritize and phase community goals over time as the community matures.
Choose the best platform to listen to this episode:
Connect with Richard and Yurii here:
https://www.linkedin.com/in/richard-millington-5a32782/
https://www.linkedin.com/in/yurii-lazaruk-community-consultant/
How To Choose A Community Goal To Get The Best Results | Community ROI with Richard Millington