"People don't just stay for the product; they stay for the community, for feeling like they're part of something bigger than themselves."
"You can't retain unhappy customers. At the core of retention is ensuring satisfaction and proving value."
"If you want your community to have a lasting impact, you have to deeply understand the business and its goals."
"Community is like the perfect pass in soccer—it may not score the goal, but without it, you can't win the game."
From this episode, you'll know:
👉 How to connect community goals with six core business objectives.
👉 Practical strategies for using communities to retain customers and reduce costs.
👉 Examples of aligning community success with business growth.
👉 How to bring cross-functional teams into community building for maximum impact.
👉 Actionable advice on measuring community ROI and proving its business value.
Choose the best platform to listen to this episode:
Connect with Brian and Yurii here:
https://www.linkedin.com/in/brianoblinger/
https://www.linkedin.com/in/yurii-lazaruk-community-consultant/
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